I would like to share with you one of our college course project. It was a collaborative project and four of us was working on it.
The client: Sage, Gateshead.
Brief:
Our objective was to create the promotional material for the music extravaganza. Advertise the event, the music, artists, timetables, a map of the area, using appropriate imagery. The variety and quantity of promotional material was entirely up to the team.
Strategy:
The festival’s aim was to give the general public a feel of what is African music all about. This was done not only through the music but also through performances and workshops.
Our part was to create a range of products which will transmit this feeling of African Music before the public actually arrive at the Sage. By creating a range of brochures, flyers leaflets and posters with this African design we started generating interest into this different style of music.
We chose a colour palette that was taken from influences in Africa.
Subtle shades of browns, earthy yellows and greens were priority in getting this feeling.
Cracked fonts to resemble the dry earth were also something to look at.
A sandy textured background worked well in reinforcing the feeling of the dry, dusty landscape of Africa.
Using red as a powerful colour on the covers also was a good choice, as red is an important tribal colour and stand out well against the earthy colours. Tribal patterns were incorporated into the design where it was possible.
Images of music and dance worked well with the vibrant colours and tribal patterns.
The original summary was written by Mark Logan at Logan Designs.
The poster
My duty was to produce the poster for the event. Additionaly i’ve created some t-shirt design for the members of the crew to make it easier to identify them.
The poster was A3 and i wanted to make it vibrant, colorful, something what stands out and easy to associate with this african tribal feeling. I found a photo which was quite spacious with not too much movement and combined this with a lot of tribal patterns. I converted the photo to vector shapes and created the whole poster in Illustrator.
Also produced a couple of t-shirt designs using the same colours and style as on the poster.
At the end we were quite happy with the outcome of the project.
This post is tagged advertisement, Africa, african music, collaborative project, design process, folklor, gateshead, Graphic design, music event, music festival, newcastle, newcastle college, project, t shirt design, the sage
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